Vivienne Westwood and Ethical Fashion Africa

Whilst researching a variety of sources for my think tank 'Liberty for Africa' project I came across this great film about Vivienne Westwood collaboration with Yoox.com and Ethical Fashion Africa (2011). They are creating employment for those living in poverty. Westwood states how providing employment for 7'000 women in Africa is not only providing income but even changing lives. Ethical Fashion Africa is creating a selection of bags using traditional techniques, recycled materials and doing so within fair working conditions.
Westwood said. "This project gives people control over their lives - charity doesn't give control, it does the opposite, it makes them dependent." (vogue.co.uk)
Take a peak at the film. 

Photographer Juergen Teller joined Westwood on her trip. Here are some of the woderful images he captured.

 

Images sourced vogue.co.uk | mydaily.co.uk 

My Brand of choice......H&M

I'm still currently researching my chosen Brand H&M for my Context and Communication brief, I have found some amazing information. This quote really defines the H&M brand. 

"Our business idea is to offer fashion and quality at the best price. To us 'quality' includes that our products should be produced, transported and sold with care for the people and the environment."

 My role as Fashion Buyer involves researching colour, shape, design and fabric. H&M are a brand that revolves around low prices and quality. However after researching their current SS14 collection I found these fantastic look book photographs. The pieces in the photos are somewhat different for H&M, lots of bold colours, geometric prints and beautiful silhouettes. They have definitely created a collection that is more fashion forward than their other mainstream collections.
H&M is often seen as the brand you can purchase low cost basics such as jeans, hoodies, t-shirts and vest's. But this SS14 shoppers will be able to get hold of that on trend look for less.

H&M S|S14 Look Book
Image Source | www.glamour-blog.com 

Another one bites the dust

So its on to the next assignment, I'm defiantly excited about this one.
The lecture: Context and Communication
The Assignment: Brand and Range Communication.
So my brand is H&M, my role within our team of 4 is Fashion Buyer and so far I've carried out a comparative shop and found lots of exciting information about my Global Brand.
I'm in the stages of researching for my S/S15 collection (part of my assignment), I've found some great colour, design and print ideas.
 

 Image source: http://topshop.tumblr.com/

ELLE UK, January, 2014

Source: WGSN

Source: WGSN

Source: WGSN

 

 

 

 

 

 

 

Tracking a Trend:Denim

So my Tracking a Trend project is finally completed and I have to say I'm pretty pleased with my efforts.
After lots of research in the library (a favourite place of mine), online and in journals, I know all their is to know about DENIM!
From where denim originated (thank you Levis Strauss) to today's modern world of denim. Throughout time there has been so many denim highlights and I've tried to pick these out within this project.

That's it there's the finished piece...enjoy x

Lots of Layout

So my 'tracking a trend' project is coming along nicely, lots of images have been collected and I've started putting together some great words from the research I have found. 

Now to look at layout,  I've flicked through a variety of journals, books and mags and found a few that I love. Most of them are neat and tidy and consist of words and images in columns. I'm a sucker for a column and I also think they look professional yet stylish. 

Layout images: 

Vogue UK, October 2013

Elle UK, November 2013 

      

The Student Brief

Hi! I'm Faye a Fashion Buying student studying at The University of Huddersfield.
The Student Brief blog is something I'm doing as part of my studies. I'm aiming to create a diary of my day to day life as a fashion student. Blogging about anything from fashion research to industry news. Enjoy