The lecture: Context and Communication
The Assignment: Brand and Range Communication.
So my brand is H&M, my role within our team of 4 is Fashion Buyer and so far I've carried out a comparative shop and found lots of exciting information about my Global Brand.
I'm in the stages of researching for my S/S15 collection (part of my assignment), I've found some great colour, design and print ideas.
Image source: http://topshop.tumblr.com/
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| ELLE UK, January, 2014 |
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| Source: WGSN |
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| Source: WGSN |
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| Source: WGSN |
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