So far so good.......

So I've spent many weeks creating my collection. Gosh it's taken some time, many nights have been spent researching S/S15 trends on many blogs, websites and in magazines. 

My collection is for a  H&M x designer collaboration, something H&M do very well. I've been inspired by leaf prints and a pantone of greens, oranges and navy blues. 

I love the Pyjama suit and spotty shorts. Enjoy x

My Brand of choice......H&M

I'm still currently researching my chosen Brand H&M for my Context and Communication brief, I have found some amazing information. This quote really defines the H&M brand. 

"Our business idea is to offer fashion and quality at the best price. To us 'quality' includes that our products should be produced, transported and sold with care for the people and the environment."

 My role as Fashion Buyer involves researching colour, shape, design and fabric. H&M are a brand that revolves around low prices and quality. However after researching their current SS14 collection I found these fantastic look book photographs. The pieces in the photos are somewhat different for H&M, lots of bold colours, geometric prints and beautiful silhouettes. They have definitely created a collection that is more fashion forward than their other mainstream collections.
H&M is often seen as the brand you can purchase low cost basics such as jeans, hoodies, t-shirts and vest's. But this SS14 shoppers will be able to get hold of that on trend look for less.

H&M S|S14 Look Book
Image Source | www.glamour-blog.com